Direct Mail Unleashed - How Lob Powers Intelligent Offline Marketing Campaigns
Direct mail. Underneath this seemingly old-fashioned channel is a modern marketing powerhouse. While direct mail has consistently outperformed digital channels, it’s lacked the flexibility and personalization needed to fully integrate with today’s omnichannel marketing sequences and customer lifecycle campaigns.
Lob brings direct mail into the modern era. With integration into marketing automation, customer data, or CRM systems, flexible HTML-based creative, and detailed visibility and attribution, Lob allows marketers to bridge the digital and offline worlds, and significantly expand the reach of their campaigns.
Ready to learn more? Join Michael Peach, Head of Product Marketing at Lob for an interactive demonstration of our platform. The session will cover:
• Innovative companies using omnichannel engagements throughout the customer journey to grow customer acquisition, retention, and loyalty.
• Inspiring new ways to bring together campaign channels, and create amazing customer experiences.
• Real-world examples of successful campaigns that execute across digital and direct mail channels
